HURRY UP
A coffee brand for life on the move.
Quick by nature. Full of character.
Brand identity / Art directionCoffee · Illustration
The idea / 02
Move quick.
Drink slow.
Hurry Up is a coffee brand built around the pace of everyday life. It makes the coffee ritual feel simple and immediate, with a visual identity that carries its energy from the cup to the street.
A compact, slanted wordmark meets expressive line illustrations and restrained touches of blue. Animated characters and familiar coffee objects give the system a playful rhythm across packaging, signage, and printed pieces.
- Scope
- Visual identity
Art direction
Illustration & brand applications - Project
- Coffee / 2026
Art direction: Alejandro Yepes
Illustration: Sergio Blanco
01 / A brand on the moveIdentity · Art direction
02 / Everyday objects, full of characterIllustration · Motion
03 / Coffee, anywhere. Anytime.Packaging · Brand applications
Project credits
Art direction
Alejandro Yepes
Illustration
Sergio Blanco
Hurry Up — Coffee brand identity.
Originally presented on Behance.